The ultimate goal of a business is to get customers to give them money in return for nothing. As yet this has not been achieved, but cable ISPs are close.
The bit about buying the book has even more truth in it when applied to college textbooks. A billion years ago when I was in school (way before online textbooks) , one professor (head of the department actually) in between three martini lunches, wrote a text book to be used in class. And then changed things and even contradicted the text in class and on exams. Good times! Science isn’t always so straightforward.
Another professor knew the class would love the material and literature soooo much that no paperback texts were ordered, only texts in hardback. And much more expensive.
And there was a professor that ordered a very expensive textbook as mandatory reading for the class. The bookstore sold out of the low number of copies that it could get. The textbook was never used or mentioned in class or on a test.
Those were excellent business lessons for those students. They sure got the business.
The Wolf In Your Midst over 3 years ago
The ultimate goal of a business is to get customers to give them money in return for nothing. As yet this has not been achieved, but cable ISPs are close.
Display over 3 years ago
The bit about buying the book has even more truth in it when applied to college textbooks. A billion years ago when I was in school (way before online textbooks) , one professor (head of the department actually) in between three martini lunches, wrote a text book to be used in class. And then changed things and even contradicted the text in class and on exams. Good times! Science isn’t always so straightforward.
Another professor knew the class would love the material and literature soooo much that no paperback texts were ordered, only texts in hardback. And much more expensive.
And there was a professor that ordered a very expensive textbook as mandatory reading for the class. The bookstore sold out of the low number of copies that it could get. The textbook was never used or mentioned in class or on a test.
Those were excellent business lessons for those students. They sure got the business.
Stephen Gilberg over 3 years ago
Those customers are fools. We know from the angry one that the problem isn’t the price; it’s the lack of performance.