Rudy Park by Darrin Bell and Theron Heir for July 27, 2006
Transcript:
"How am I supposed to convince people to join our new loyalty rewards program for $9.95 a month? The program doesn't offer any actual rewards." "The key to these programs is they make people feel special. Watch." "Would you like to join our exclusive VIP Premier Exclusive Best Customer Reward Program?" "Or would you rather feel left out and scorned as a loser?" "Impossible dilemma."