Reducing the amount of product without reducing the price and not announcing same could be called the fast lateral shuffle. Happens almost annually for some products. Producers know from experience that, once glitz and high gloss advertising raise the product into popular mode, most folks will just grab the bag or can without noting the weight. An outstanding example is the so-called half gallon of ice cream. There are many others. The philosophy is to sell the sizzle and not the steak.
Reducing the amount of product without reducing the price and not announcing same could be called the fast lateral shuffle. Happens almost annually for some products. Producers know from experience that, once glitz and high gloss advertising raise the product into popular mode, most folks will just grab the bag or can without noting the weight. An outstanding example is the so-called half gallon of ice cream. There are many others. The philosophy is to sell the sizzle and not the steak.