Gray Matters by Stuart Carlson and Jerry Resler for January 26, 2014

  1. Img 0910
    BE THIS GUY  over 10 years ago

    Only if that was true.

     •  Reply
  2. Pinguins madagascar
    joelle baker  over 10 years ago

    I’ve noticed new movies do it too, the words are really low but when the music or action part comes on it is blaring.

     •  Reply
  3. Missing large
    Comic Minister Premium Member over 10 years ago

    I see.

     •  Reply
  4. Snoopy pensive typewriter
    The Life I Draw Upon  over 10 years ago

    She could make a fortune off that design if she could make it person specific.

     •  Reply
  5. Cookie close
    Saucy1121 Premium Member over 10 years ago

    Commercials can’t be louder than the show, but typically a show will have a lot of variation in loudness (from a whisper to an explosion). The commercials vary much less and tend toward the louder sounds in the show. That is the loophole that is used.

     •  Reply
  6. Mooncat
    docopenhaver  over 10 years ago

    One way advertisers get around the law is by using certain frequencies of sound that the human ear perceives as being louder. This fools any metering used by the FCC.Here is an explanation of the law:

    TheCALM_Act

     •  Reply
Sign in to comment

More From Gray Matters