Here’s a thought Flo, why don’t you charge zero to half of your customers, and charge half of the rest of your costs to1% of your customers and the other half of your costs to the 49% in between. That way a lot of people would get free coffee, most of the rest would pay like $20, and the 1% would pay something like maybe $1,000. That way, you could give a “gift” of free coffee to half your customers!
The catch is that if you set different amounts that people “owe” for the exact same cup of coffee, how long do you think it will take for the 1% that “owe” the most to decide to take their business to a different diner? Then how long do you think it will take before you lose your diner? And what happens to all those poor souls who got hooked on your free coffee?
Maybe having everyone “owe” the same amount for the same cup of coffee isn’t such a bad idea.
It would work if our border security was as good as heaven’s.