The left appreciate Democrats for policies that will help people. The right like Trump for how he makes them feel. He tells them that they are better than the people who oppose him and that makes them feel special. Yesterday I was getting my hair cut and the guy cutting my hair mentioned Trump’s raised fist after his ear was nicked. The hair cutter admired that and it triggered feelings of pride, and now he is committed to Trump.
It’s all policy vs feelings. Democrats should work some esteem boosting messages into the campaign. “You are going to be able to tell your children and grand children how you saved democracy and healthcare in America!”
No honor among thieves.