Most of the commentators here missing the point of the comic. News consultants banning verbs 20 years ago. Having reporters speaking in present tense phrases. Only gerunds being used. Hurting my ears.
Growing up in Chicago in the 60’s there was the Burny Brothers Bakery. One of their signature products was butter bread. We used to say “Burny Brothers bakes better butter bread because Burny Brothers uses better butter bread batter.”
We used to get 4 “free” light bulbs from the power company when we paid our electric bill at the hardware store.