Already here: “Your MX4D® theater seat will move in sync with the movie action and special EFX generators in the cinema, allowing you to “feel” the movie’s motion, jolts, pokes, wind, water, and even scents.”www[dot]showcasecinemas[dot]com/showcase-mx4d/
First I though this was supposed to tie into todays PBS, but the I realized it’s what Caulfield said about the Billboard “changing to an entirely different display, and one you’re usually not interested in”
Larson did it better with “When potato salad goes bad” — https://1.bp.blogspot.com/_t0NJvKaO1dI/SjXBGm0DCpI/AAAAAAAAD1M/ISwdVEi7dt4/w1200-h630-p-k-no-nu/potatosalad.jpg
Reminds me of The Far Side’s “Tethercat”