My company paid 3 million for a consultant group to set up a customer survey for them. Called and asked me to review the effort before implementation. I asked two questions. Have you done this before? Many times! What have other companies done to improve their results? We don’t know, that isn’t our part. My input was don’t waste the money if it doesn’t come with proven actions to increase revenue or reduce costs. Did it anyway, total failure.
My company paid 3 million for a consultant group to set up a customer survey for them. Called and asked me to review the effort before implementation. I asked two questions. Have you done this before? Many times! What have other companies done to improve their results? We don’t know, that isn’t our part. My input was don’t waste the money if it doesn’t come with proven actions to increase revenue or reduce costs. Did it anyway, total failure.