In re what you said about the granite yesterday….same type of marketing triumph as getting people to pay gemstone prices for industrial grade brown diamonds.
The most common, least saleable, stones, until recently considered fit only for use in watch parts and grinding tools, are now cut, polished, and mounted in14k gold jewelry…all because somebody re-branded them “Chocolate diamonds,” and trademarked the name.
Redkaycei, Maizing…. yup.And that first bit of marketing genius came right after huge new diamond deposits were discovered in South Africa,which had the potential to lower the price even further.They were advertised as good investments…. and sentiment was added to the value by pushing them as representative of love, fidelity, promises, even gratitude.People had always sold, traded and bartered with gems… but in the 20th century we got “Diamonds are forever”…i.e. “Don’t try to trade in that sparkler; we don’t want you to know you’ll get 25 cents on the dollar.”Nowadays, with the raw diamond prices pretty much locked up DeBeers, the path to higher profits lies in increasing perceived value, by inventing and branding cuts and colors, and adding hyperbole….so we get “Hearts on Fire” and “Chocolate.”Right.Don’t get me wrong… I love diamonds…. the fire, the sparkle…but even if I had the money, I wouldn’t buy one “new” from a jewelry store…. It’s not like “used” diamonds are worn out…why pay 4 times the price for hot air and mythology…and in the process support greed, tribal warfare, and mistreatment of mine workers?
David Huie Green LoveJoyAndPeace over 8 years ago
Agnes never rests.Science never rests.Ergo, Agnes is science.
SusanSunshine Premium Member over 8 years ago
Why does a flamingo stand on one leg?Cos if he lifts the other one, too, he’ll fall over.
When should you buy a bird?When you find one going cheep.
What happens to ducks that fly upside down?
They quack up.
Two birds fly into a bar… what? … not hilarious?Well, OK, I didn’t talk to any birds….
SusanSunshine Premium Member over 8 years ago
David….
In re what you said about the granite yesterday….same type of marketing triumph as getting people to pay gemstone prices for industrial grade brown diamonds.
The most common, least saleable, stones, until recently considered fit only for use in watch parts and grinding tools, are now cut, polished, and mounted in14k gold jewelry…all because somebody re-branded them “Chocolate diamonds,” and trademarked the name.
rshive over 8 years ago
This is probably as close as Agnes gets to tweeting, since she doesn’t have a computer.
ladylagomorph76 over 8 years ago
“Round and pouty and cute”? We are worrying about our looks? Uh oh!
SusanSunshine Premium Member over 8 years ago
Redkaycei, Maizing…. yup.And that first bit of marketing genius came right after huge new diamond deposits were discovered in South Africa,which had the potential to lower the price even further.They were advertised as good investments…. and sentiment was added to the value by pushing them as representative of love, fidelity, promises, even gratitude.People had always sold, traded and bartered with gems… but in the 20th century we got “Diamonds are forever”…i.e. “Don’t try to trade in that sparkler; we don’t want you to know you’ll get 25 cents on the dollar.”Nowadays, with the raw diamond prices pretty much locked up DeBeers, the path to higher profits lies in increasing perceived value, by inventing and branding cuts and colors, and adding hyperbole….so we get “Hearts on Fire” and “Chocolate.”Right.Don’t get me wrong… I love diamonds…. the fire, the sparkle…but even if I had the money, I wouldn’t buy one “new” from a jewelry store…. It’s not like “used” diamonds are worn out…why pay 4 times the price for hot air and mythology…and in the process support greed, tribal warfare, and mistreatment of mine workers?