You need focus groups, especially for designs. Some equipment designs make you wonder what planet the engineers come from (and I have a lot of respect for engineers—it’s just that sometimes I don’t think they realize some things can be too complicated).
You need focus groups, especially for designs. Some equipment designs make you wonder what planet the engineers come from (and I have a lot of respect for engineers—it’s just that sometimes I don’t think they realize some things can be too complicated).