Big Top by Rob Harrell for May 03, 2005

Transcript:

Dusty: At Dusty and Dusty, we specialize in a new brand of advertising. We call it "the new, brutal honesty." Our slogans, our copy...everything is totally honest. Like this ad for Lucky Cow burgers. Pete: "Luck Cow: It's like cigarettes for your belly"? Dusty: That one killed with the focus groups.