“InBev was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev ".Not that it matters. Corporations are born in nations, then they grow so massive that they’re not international, but supranational.
By definition, a craft brewer produces under 6 million barrels (31 gallons per barrel) a year.https://www.craftbeer.com/the-beverage/what-is-craft-beerInBev is Belgian-based, but has a lot of Brazilian executives.The largest American-owned breweries are Yuengling and Boston Beer Co. (Samuel Adams).After the repeal of Prohibition in 1933, people were glad to get any legal beer, however bland. Then, marketing departments got into the act and made us want bland beer made with cheaper ingredients. The rise of homebrewing after an oversight was corrected in 1977, which left homebrewing out of Repeal, led to the rise of the modern craft beer movement, which has sparked a rennaissance of creativity and business development.www.homebrewersassociation.org
A few years ago, InBev bought up the Goose Island craft brewery in Chicago. One of the things they’ve done since then is move production of the company’s flagship brew, “312 Urban Wheat Ale” (named for the area code of downtown Chicago) to a Budweiser factory in upstate New York.
There was a news story shortly after the takeover, telling how at a party marking the sale, one of Goose Island’s head brewers… umm… relieved himself in a beer mug. His words upon doing this were not recorded, but I imagine it was something along the lines of, “This is the difference between Goose Island and Budweiser—if this were Bud, the Clydesdale would be filling the mug, not me!”
Well, it’s like this:When you’re Poor, you throw your money away on booze.But when you’re Rich, you maintain a well-stocked bar at all times! (paraphrased from an old MAD Magazine comic!)
When we went to Canterbury to visit our daughter and family several years ago, they took us out into the surrounding Kent to some of the private breweries and pubs (There seemed to hundreds we didn’t get to!). Incredible experience!! They had really dark brew so thick that to stop poring one had to snip the flow with scissors.
Yea, crafts beers are the equivalent to artisan bread, or roll, or whatever. The original meaning of artisan was “one skilled in arts and crafts,” meaning woodworkers and such—NOT rolls and foods. Craft beer—sounds like someone wants their hobby to be recognized as great stuff. But doesn’t that really mean “I have an ego as big as the sun?”
Wilde Bill over 8 years ago
Sounds about right.
Enter.Name.Here over 8 years ago
Q: “The ingredients?The process?The brewing?”
A: “The price.”
The truth.
Farside99 over 8 years ago
These guys are really crafty with their marketing gimmicks.
Lyons Group, Inc. over 8 years ago
And no alcohol. 0 chance of intoxication.
zzbusch over 8 years ago
The “craft” brewers must think they are brewing gold.
Cerabooge over 8 years ago
“InBev was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev ".Not that it matters. Corporations are born in nations, then they grow so massive that they’re not international, but supranational.
grainpaw over 8 years ago
By definition, a craft brewer produces under 6 million barrels (31 gallons per barrel) a year.https://www.craftbeer.com/the-beverage/what-is-craft-beerInBev is Belgian-based, but has a lot of Brazilian executives.The largest American-owned breweries are Yuengling and Boston Beer Co. (Samuel Adams).After the repeal of Prohibition in 1933, people were glad to get any legal beer, however bland. Then, marketing departments got into the act and made us want bland beer made with cheaper ingredients. The rise of homebrewing after an oversight was corrected in 1977, which left homebrewing out of Repeal, led to the rise of the modern craft beer movement, which has sparked a rennaissance of creativity and business development.www.homebrewersassociation.org
jtviper7 over 8 years ago
I. P. Daily…
cubswin2016 over 8 years ago
Perhaps a paper mache hat comes with the beer.
foilist01 over 8 years ago
You gotta pay for quality. Craft beer is much better than any of the mass marketed brands.
neverenoughgold over 8 years ago
Just bring me a bottle of Jack Daniels…
puddleglum1066 over 8 years ago
A few years ago, InBev bought up the Goose Island craft brewery in Chicago. One of the things they’ve done since then is move production of the company’s flagship brew, “312 Urban Wheat Ale” (named for the area code of downtown Chicago) to a Budweiser factory in upstate New York.
There was a news story shortly after the takeover, telling how at a party marking the sale, one of Goose Island’s head brewers… umm… relieved himself in a beer mug. His words upon doing this were not recorded, but I imagine it was something along the lines of, “This is the difference between Goose Island and Budweiser—if this were Bud, the Clydesdale would be filling the mug, not me!”
mr_sherman Premium Member over 8 years ago
Craft beer is what the founders of our country drank.
rickray777 over 8 years ago
Well, it’s like this:When you’re Poor, you throw your money away on booze.But when you’re Rich, you maintain a well-stocked bar at all times! (paraphrased from an old MAD Magazine comic!)
UpaCoCoCreek Premium Member over 8 years ago
Crafty!
JP Steve Premium Member over 8 years ago
And what do those Belgians know about brewing beer anyway?
coffeeturtle over 8 years ago
Crafty Beers!
brklnbern over 8 years ago
Good one.
danketaz Premium Member over 8 years ago
I prefer craft Mac &Cheese.
ch.burns over 8 years ago
Personally, I call the mass market junk near-beer (I’m generous). It is nothing like the real thing.
dgmiller over 8 years ago
When we went to Canterbury to visit our daughter and family several years ago, they took us out into the surrounding Kent to some of the private breweries and pubs (There seemed to hundreds we didn’t get to!). Incredible experience!! They had really dark brew so thick that to stop poring one had to snip the flow with scissors.
Richard V Anderson over 8 years ago
In Bev is basically 100% Brazilian. HQ in Belgium.BTW SAB (South Africa Brewing) has its HQ in London.Both outfits are paragons of PURE EVIL.
Spade Jr. over 8 years ago
Yea, crafts beers are the equivalent to artisan bread, or roll, or whatever. The original meaning of artisan was “one skilled in arts and crafts,” meaning woodworkers and such—NOT rolls and foods. Craft beer—sounds like someone wants their hobby to be recognized as great stuff. But doesn’t that really mean “I have an ego as big as the sun?”