“Control is vital to humor. Don’t use comical names like Throttlebottom. Don’t make the same kind of joke two or three times—readers will enjoy themselves more if you make it only once. Trust the sophistication of readers who do know what you’re doing, and don’t worry about the rest.” – William Zinsser, “On Writing Well”, Chapter 19 – Humor.
“Control is vital to humor. Don’t use comical names like Throttlebottom. Don’t make the same kind of joke two or three times—readers will enjoy themselves more if you make it only once. Trust the sophistication of readers who do know what you’re doing, and don’t worry about the rest.” – William Zinsser, “On Writing Well”, Chapter 19 – Humor.