Doonesbury by Garry Trudeau for March 21, 1985
Transcript:
Cassie: Now, Mike, don't overreact. I'm not asking you to take on Yuppie accounts. We don't use the term around here anyway. It's too vague. We prefer to describe people as being either inner or outer-directed. The outers are your standard, conforming achievers. I want you to target the inners. The inners are very special. Especially those from your generation. As consumers they tend to be independent, assertive, and they make their own decisions. Mike: I won't do it, Cassie! Cassie: See? You're perfect for the job!