Doonesbury by Garry Trudeau for September 01, 1998
Transcript:
Mike: I don't see how we could go public, Bern. It's too late to create buzz on Mikim... Bernie: True. But you might be able to create second-wave buzz. Mike: Second-wave buzz? Bernie: Right. Buzz about buzz. You put the word out that everyone is talking about Mikim! Mike: Even if they're not? Bernie: Especially if they're not! You want people to worry that they've missed out. Mike: On what? Bernie: The original buzz! You want them ready to kill themselves!