" William Allen White’s visit here, en route to the Philippines, recalled the story of the famous Kansas editor and publisher’s meeting several years ago with a group of fledgling newspaper men in Lawrence. Kas. The “cubs” listened eagerly to everything “the Sage of Emporia” had to say and besought him to give them some advice about news writing.
“I never give advice,” said Mr. White, “but there is one thing I wish you would do when you sit down to write news stories, and that is: Never use the word, ‘very.’ It is the weakest word in the English language; doesn’t mean anything. If you feel the urge of ‘very’ coming on, just write the word, ‘damn,’ in the place of ‘very.’ The editor will strike out the word, ‘damn,’ and you will have a good sentence.”
" William Allen White’s visit here, en route to the Philippines, recalled the story of the famous Kansas editor and publisher’s meeting several years ago with a group of fledgling newspaper men in Lawrence. Kas. The “cubs” listened eagerly to everything “the Sage of Emporia” had to say and besought him to give them some advice about news writing.
“I never give advice,” said Mr. White, “but there is one thing I wish you would do when you sit down to write news stories, and that is: Never use the word, ‘very.’ It is the weakest word in the English language; doesn’t mean anything. If you feel the urge of ‘very’ coming on, just write the word, ‘damn,’ in the place of ‘very.’ The editor will strike out the word, ‘damn,’ and you will have a good sentence.”