In the old days (a few years ago) companies would increase revenue by either raising prices OR shrinking package size if they wanted to retain a price point. Now they do both. The “family”-size package of Oreos was recently downsized by a bit more than 6% (3 cookies). So they needed to re-make the plastic tray about 1/2" shorter and re-size and reprint the wrapper. At the same time, the regular retail price increased by 5%. Hello, consumers – welcome to an 11%+ bump that we hope you weren’t paying close attention to.
In the old days (a few years ago) companies would increase revenue by either raising prices OR shrinking package size if they wanted to retain a price point. Now they do both. The “family”-size package of Oreos was recently downsized by a bit more than 6% (3 cookies). So they needed to re-make the plastic tray about 1/2" shorter and re-size and reprint the wrapper. At the same time, the regular retail price increased by 5%. Hello, consumers – welcome to an 11%+ bump that we hope you weren’t paying close attention to.