I was in a restaurant several years ago with my wife and saw 300 year old brandy on the menu and started laughing. My wife looked at me kind of strange (nothing new about that) and I had to explain that this meant that some person, before the American Revolution, made that brandy and put it on a shelf. It was probably handed down to his/her children for a few generations and eventually sold to a distributor. Finally, it ended up in a restaurant that no one’s ever heard of in a town no one’s ever heard of (that’s now out of business).
I can only imagine what cleanliness and ingredient standards were used back then and why no one ever decided to drink it. Is this happening today? Are people really making alcoholic beverages they don’t expect to be consumed in their lifetime or even their children’s lifetime? How do you plan that as a business model?
They should hold out for yesterday’s vintage.
I was in a restaurant several years ago with my wife and saw 300 year old brandy on the menu and started laughing. My wife looked at me kind of strange (nothing new about that) and I had to explain that this meant that some person, before the American Revolution, made that brandy and put it on a shelf. It was probably handed down to his/her children for a few generations and eventually sold to a distributor. Finally, it ended up in a restaurant that no one’s ever heard of in a town no one’s ever heard of (that’s now out of business).
I can only imagine what cleanliness and ingredient standards were used back then and why no one ever decided to drink it. Is this happening today? Are people really making alcoholic beverages they don’t expect to be consumed in their lifetime or even their children’s lifetime? How do you plan that as a business model?