Want a real eye opener ? Do a little research on what the real percentage of your donation to your favorite charity actually goes to those who need it.
Your “Pink” Ribbons ?
According to data obtained from the NFL by Darren Rovell of ESPN, the NFL “takes a 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American Cancer Society.”
In other words, for every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society (ACS) and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50.0%), which is often the NFL and the individual teams.
Then consider that only 71.2% of money the ACS receives goes towards research and cancer programs.
In the end, after everybody has taken their cut, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research
Still, there are unanswered questions about where the money is going and who is profiting.
If fans want to show support for their team and for breast cancer awareness, that is great. But if the point is to actually help fight cancer, fans would have a much bigger impact if they skipped the NFL and donated directly to the ACS or other organizations working to fight cancer.
Want a real eye opener ? Do a little research on what the real percentage of your donation to your favorite charity actually goes to those who need it.
Your “Pink” Ribbons ?
According to data obtained from the NFL by Darren Rovell of ESPN, the NFL “takes a 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American Cancer Society.”
In other words, for every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society (ACS) and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50.0%), which is often the NFL and the individual teams.
Then consider that only 71.2% of money the ACS receives goes towards research and cancer programs.
In the end, after everybody has taken their cut, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research
Still, there are unanswered questions about where the money is going and who is profiting.
If fans want to show support for their team and for breast cancer awareness, that is great. But if the point is to actually help fight cancer, fans would have a much bigger impact if they skipped the NFL and donated directly to the ACS or other organizations working to fight cancer.
-———Business Insider Oct.15,2013