Companies really do need to think carefully about their slogans (as well as spelling etc..) Years ago the huge insurance company I worked for sponsored the Royal Shakespeare Company for a year. As a result they commissioned loads of advertising posters mentioning this, and using lines from Shakespeare plays to suggest how forward looking they were. Unfortunately their favourite one was a line from Macbeth – and because the people who approved it had obviously not read the play and did not know the context of the line, it gave out quite the wrong impression: ‘tomorrow, and tomorrow, and tomorrow…’ because the next line is ‘creeps in this petty pace from day to day’. Which was a pretty accurate way to sum up working for them…
Companies really do need to think carefully about their slogans (as well as spelling etc..) Years ago the huge insurance company I worked for sponsored the Royal Shakespeare Company for a year. As a result they commissioned loads of advertising posters mentioning this, and using lines from Shakespeare plays to suggest how forward looking they were. Unfortunately their favourite one was a line from Macbeth – and because the people who approved it had obviously not read the play and did not know the context of the line, it gave out quite the wrong impression: ‘tomorrow, and tomorrow, and tomorrow…’ because the next line is ‘creeps in this petty pace from day to day’. Which was a pretty accurate way to sum up working for them…