From Wikipedia: Before the Second World War broke out, elastic materials were rationed and unavailable for clothing. Israel Pilot designed an improved cup with a diagonal slash, shoulder strap attachment. This innovation on existing bra design provided more comfort and freedom of movement for the wearer. He also coined the name “Wonder-Bra” in 1935. Israel Pilot’s patent US 2245413, granted in 1941, allowed for greater shoulder strap elasticity by cutting the fabric so that the weave has the greatest stretch (cutting on the “bias”). In 1939, Moe Nadler founded the Canadian Lady Corset Company. He created a small sewing shop in the heart of Montreal to make a well-fitting, good quality bra in the mid-priced range (from $1.00 to $1.50 retail). As part of this effort, he traveled to New York City, met with Israel Pilot and licensed the Wonder-Bra trademark and diagonal slash patent. In Canada, the trademark lost the hyphen to become “WonderBra,” and “Wonderbra” at the U.S. reintroduction.
Willywise52 Premium Member over 6 years ago
Otto Titsling?
WaitingMan over 6 years ago
Nicky Wonder. Actually, this is a real person. A member of Brian Wilson’s touring band.
Serial Pedant over 6 years ago
All wrong. I did. Modeled on a pair of hands, some of you might notice.
Yakety Sax over 6 years ago
From Wikipedia: Before the Second World War broke out, elastic materials were rationed and unavailable for clothing. Israel Pilot designed an improved cup with a diagonal slash, shoulder strap attachment. This innovation on existing bra design provided more comfort and freedom of movement for the wearer. He also coined the name “Wonder-Bra” in 1935. Israel Pilot’s patent US 2245413, granted in 1941, allowed for greater shoulder strap elasticity by cutting the fabric so that the weave has the greatest stretch (cutting on the “bias”). In 1939, Moe Nadler founded the Canadian Lady Corset Company. He created a small sewing shop in the heart of Montreal to make a well-fitting, good quality bra in the mid-priced range (from $1.00 to $1.50 retail). As part of this effort, he traveled to New York City, met with Israel Pilot and licensed the Wonder-Bra trademark and diagonal slash patent. In Canada, the trademark lost the hyphen to become “WonderBra,” and “Wonderbra” at the U.S. reintroduction.
jppjr over 6 years ago
I had a g/f who had one….but I wonder why she even bothered to wear a bra…
jppjr over 6 years ago
I had a g/f who had one….but I wonder why she even bothered to wear a bra…
asrialfeeple over 6 years ago
The Wonderbra is relevant to her interests.