Peanuts by Charles Schulz for October 07, 2022

yeah, Linus?

I’m not old enough to get this one. Could anyone explain?

Is it that station identification wasn’t really what it was, or was it not brief?

brief is in the eye of the remote holder Linus!

Commercials used to be either 30 seconds or one minute, sometimes it was just enough time for a quick trip to the bathroom. Now you have enough time to make a sandwich and yes, there was station identification.

Linus really wants his movie

My solution is to not watch anything that doesn’t have AdBlock.

I wonder what he’d have said if they’d said, “We interrupt this program for a special news bulletin,” or, “This is a test of the Emergency Broadcast System. This is only a test.” Or even a real emergency broadcast.

Back in those days, kids learned when they were being lied to.

This is one of the main reasons I cut the cord with TV. Too many “back in a minute” breaks that last 4-5 minutes of non stop commercials!

Joe Wilson is a jerk.

Linus nails it. Again.

Or as the late Gilbert Godfried said in an infamous October 1999 episode of the game show Hollywood Squares where it took several times to get the last square: “YOU FOOL!”

Notice how the background color changes when Linus erupts!

So, this is where Joe Wilson got his start. And who knew that he was also called Linus?

Glad I bought that disc player… really cuts down on commercials!

The station’s identification is ULIE? If this is in the USA wouldn’t the station be WLIE?

Before ads on youtube.

Ah, I remember the 1960s and the lobbying efforts of the then wannabe cable industry. “Since you’re paying for it, there will be no commercials.” Many of those marketers went on to successful careers in politics.

I’ve paid attention to commercials. In one instance I counted 17 commercials between one part of a program and the next. Also I frequently note that a station will come back from commercial break, run 15 or 30 seconds of programming and then go back to another commercial break. The evening news is a prime example of this.

I’ve also noted that some stations are running 62 minute long programs so they can have another 2 minutes of commercials.

That’s one of the reasons I like Jeopardy. Their commercials are predictable. In the break between Double Jeopardy and Final Jeopardy, I can completely clean up after dinner including taking out the trash.

P.S. I read an article about how a marketing company monitored how many people were watching Super Bowl commercials by measuring the city’s water pressure and correlating it with the schedule.

I remember the station identifications for PBS Kids, especially the ones for the shows. They were always fun.

“But, man, you’re never going to get any truth from us. We’ll tell you anything you want to hear; we lie like hell!”

One of the places I worked piped in a cable ‘cast that for a while was using the same commercials at every break. You know they’re way overdoing an ad when you find yourself getting tired of the sound of Nat King Cole’s voice.

It should mean that we are taking a show break from the commercials.

Today, a one-hour broadcast slot contains at least twenty minutes of non-program material. It’s not just commercials, but endless repetitions of promos for upcoming shows.

Definitely said before the Truth in advertising laws came into effect….

They still doit, they just don’t announce that they are doing it. Just plaster their logos in front oft he credits you’re trying to read, or just say"You are watching WYZ, Yourtown"…..

….and about 10 commercials.

“…a brief pause for station identification.” I haven’t heard that in a long time!

Every once in a while, for some reason the tv stations had to remind us what channel we were watching. Just in case we forgot. However my family lived in the Canadian Arctic, and there were only two tv channels; CBC North (English) and Radio-Canada (French) so we were rarely confused about which one we were watching.

And it wasn’t even a news report!

4 to 8 minutes of commercials is NOT a brief pause.

The fcc mandates all OVER THE AIR stations ie: non cable channels ( and radio stations identity them selves with there call letter 3 times every hour.If you listen to broadcast radio you will hear them.