It’s genius on the part of Reagan Outdoor Advertising or someone else like YESCO. You can generate 10 times the advertising dollars from a single location, with minimal operating expenses. For the advertisers? Not so great, for the reasons Caulfield stated. Expensive and largely ineffective, like most advertising. It takes megadollars to generate just a few conversions from views to sales.
The Lady Bird Johnson Highway Beautification Law of 1958 federal law prevented having billboards within 600 feet of interstate highways. 2 amendments refined that rule and, according to sources, the amended bill still applies. Its purpose was to present a view of America’s natural beauty to travelers. There is little of that roadside beauty left to view, given the spread of subdivisions, shopping centers, and general sprawl.
It was a nice thought in a time before one president was assassinated, another was cast out of office, a third was almost fatally wounded, and our congress gradually became a mass of shouting, insulting, inept, and venal personalities. C’est tragique.
First I though this was supposed to tie into todays PBS, but the I realized it’s what Caulfield said about the Billboard “changing to an entirely different display, and one you’re usually not interested in”
Clever meta-strip, but I’m also a fan of “Pearls”, so Caulfield’s point doesn’t really apply. Jef should have gotten Pastis to pen one of his “Cathy” or “Family Circus” panels.
Cute. When I got to the last panel I had to double check the strip’s title because I wasn’t sure if I had just read a Frazz strip that ended as Pearls or a Pearls strip that started as Frazz.
Oh! I hate that! Billboard: flashes a picture with product and/or service not immediately apparent. Me: “Wonder that’s about,” as I prepare to give Billboard a second glance. Billboard: immediately changes to new product and/or service completely unrelated to previous picture. Me: " … and now we’ll never know."
Those things are annoying. Uh… the ads, not Pearls Before Swine. The ads are too much distraction when people really need to pay a LOT more attention to their driving instead.
Now, in many fast food restaurants while I’m scanning the 46 entries of sandwiches, fries, drinks, desserts, breakfast menu, etc., the menu changes and I’ve got specials and more choices. Meanwhile, the counter person is asking me what I want and the people behind me are getting impatient.
Last week, my family was driving into Boston to see the Cirque du Soleil show, and sitting in the passenger seat I see one of those electronic billboards advertising the show. So I’m like, “Hey, that’s where we’re going!” – just as it changed to an advert for the Stone Zoo.
Most states regulate how bright they can be. Here, not so much, they’re blinding, and one of my kids spent two years recovering from an accident after the speeder coming up behind on the freeway got distracted by the sign and rolled their car.
Detroit Dan over 2 years ago
Me either
Cactus-Pete over 2 years ago
Another bad assumption. You’re driving along and you give billboards no more than a quick glance if you do even that (for safe drivers anyway).
MichaelAxelFleming over 2 years ago
Can’t we just get Pastis?
davidob over 2 years ago
No, we have to bat around. It’s the pitch.
Concretionist over 2 years ago
Nicely crossed over. Or is that “shoelaces tied together”?
eromlig over 2 years ago
Another great one, Jef! [Kudos to Stephan for putting up with his buddy Jef the Cyclist.]
Baslim the Beggar Premium Member over 2 years ago
It would be funnier if Rat were holding a mallet …
Sanspareil over 2 years ago
Pearls before Frazz is a dish best served cold!
TwilightFaze over 2 years ago
Yeah, Frazz’s comedy and Pearls Before Swine’s comedy is remarkably different, but I love them both.
The Old Wolf over 2 years ago
It’s genius on the part of Reagan Outdoor Advertising or someone else like YESCO. You can generate 10 times the advertising dollars from a single location, with minimal operating expenses. For the advertisers? Not so great, for the reasons Caulfield stated. Expensive and largely ineffective, like most advertising. It takes megadollars to generate just a few conversions from views to sales.
don.snowdogs over 2 years ago
CROSSOVER! Pastis makes a surprise visit……
Doug K over 2 years ago
Crossover event: See Mr. Burke and Mrs. Olsen on Pearls before Swine:
https://www.gocomics.com/pearlsbeforeswine/2022/06/12
(or maybe not)
Jeffin Premium Member over 2 years ago
Why is Rat so crossover this??
Tigrisan Premium Member over 2 years ago
I love it!
Allen Howell Premium Member over 2 years ago
I don’t get it, either…and, if I see a rat with a bat, I’m grabbin’ my gat!
sandpiper over 2 years ago
The Lady Bird Johnson Highway Beautification Law of 1958 federal law prevented having billboards within 600 feet of interstate highways. 2 amendments refined that rule and, according to sources, the amended bill still applies. Its purpose was to present a view of America’s natural beauty to travelers. There is little of that roadside beauty left to view, given the spread of subdivisions, shopping centers, and general sprawl.
It was a nice thought in a time before one president was assassinated, another was cast out of office, a third was almost fatally wounded, and our congress gradually became a mass of shouting, insulting, inept, and venal personalities. C’est tragique.
Seed_drill over 2 years ago
Electronic billboards probably have Ladybird Johnson rolling over in her grave.
tony57 Premium Member over 2 years ago
First I though this was supposed to tie into todays PBS, but the I realized it’s what Caulfield said about the Billboard “changing to an entirely different display, and one you’re usually not interested in”
B.D. over 2 years ago
I think that I shall never see,
A billboard lovely as a tree,
To cover up God’s handiwork,
Well, that’s a sin and you’re a jerk.
MC4802 Premium Member over 2 years ago
Well played sir.
Brent Rosenthal Premium Member over 2 years ago
That took me a minute but it’s a funny one.
Brent Rosenthal Premium Member over 2 years ago
Is Mallett “the” Jef the Cyclist??
dpatrickryan Premium Member over 2 years ago
What would have pushed this from merely funny, to masterful, is if Mallett had gotten Pastis to do the same over on Pearls.
Aviatrexx Premium Member over 2 years ago
Clever meta-strip, but I’m also a fan of “Pearls”, so Caulfield’s point doesn’t really apply. Jef should have gotten Pastis to pen one of his “Cathy” or “Family Circus” panels.
oakie817 over 2 years ago
most excellent
holdenrex over 2 years ago
Cute. When I got to the last panel I had to double check the strip’s title because I wasn’t sure if I had just read a Frazz strip that ended as Pearls or a Pearls strip that started as Frazz.
yaakovashoshana over 2 years ago
Oh! I hate that! Billboard: flashes a picture with product and/or service not immediately apparent. Me: “Wonder that’s about,” as I prepare to give Billboard a second glance. Billboard: immediately changes to new product and/or service completely unrelated to previous picture. Me: " … and now we’ll never know."
moondog42 Premium Member over 2 years ago
Those things are annoying. Uh… the ads, not Pearls Before Swine. The ads are too much distraction when people really need to pay a LOT more attention to their driving instead.
debx2 over 2 years ago
Nice crossover.
limarick over 2 years ago
Anyone else notice that in frame 6 he looks like an older version of Calvin?
William Stoneham Premium Member over 2 years ago
Now, in many fast food restaurants while I’m scanning the 46 entries of sandwiches, fries, drinks, desserts, breakfast menu, etc., the menu changes and I’ve got specials and more choices. Meanwhile, the counter person is asking me what I want and the people behind me are getting impatient.
christelisbetty over 2 years ago
The same thing applies to pop-up ads here. When I see one that looks interesting, it disappears before I can shift my attention.
PaintTheDust over 2 years ago
Yeah, kinda like that, all right.
rgcviper over 2 years ago
Just watch out for the Oompa Loompas in that last panel …
Fun crossover here.
syzygy47 over 2 years ago
Good point. But I thought he might be leading into “distracted driving” (sans telephone).
Boxo croco says happy derby over 2 years ago
I’m offended by this comic
edeloriea14 over 2 years ago
“Pearls Before Swine” crossover!
DaBump Premium Member over 2 years ago
CROSSOVER! Love it!
azrich Premium Member over 2 years ago
Did Jef Mallett do the Pearls Before Swine illustration? it looks just like it!
LrdSlvrhnd over 2 years ago
Last week, my family was driving into Boston to see the Cirque du Soleil show, and sitting in the passenger seat I see one of those electronic billboards advertising the show. So I’m like, “Hey, that’s where we’re going!” – just as it changed to an advert for the Stone Zoo.
My sister was very confused.
amaryllis2 Premium Member over 2 years ago
Most states regulate how bright they can be. Here, not so much, they’re blinding, and one of my kids spent two years recovering from an accident after the speeder coming up behind on the freeway got distracted by the sign and rolled their car.
melakem Premium Member over 2 years ago
lol This is brilliant!
Darkknight55 over 1 year ago
One day, I’d love to see a billboard that says “If you can read this, then you missed the truck about to hit you.”
FrankTAW 10 months ago
An overly boring roadside can also be hazardous.