Note that the arrow goes from left to right, aka “forwards” to denote progress. There’s also an arrow in the negative space of the Arabic version of the logo, which points from right to left, which is also forwards because Arabic is read that way.
Until this comic made me look for the fedex logo so i could see the arrow, I didn’t realise tht i had never seen the fedex logo before in my life time. Guess it’s because i don’t get parcels and live in Canada.
I have a T-shirt that says “Schrödinger’s Cat Is ALIVE”, but if you look at the negative space between the letters in “ALIVE”, they’ve somewhat tortured the orthography to read “DEAD”. Here ya go:
I imagine someone will note a sudden wave of searches for FedEx images, and we’ll get a flood of “recommended for you” junk ads centering on delivery services.
Pastis is taking on sponsors now? Will tomorrow’s strip be brought to us by the two people in the Tostitos logo? Or Wendy’s Mom? Such flagrant misuse of the sacred page du comic. Still, it was pretty funny.
Saw a movie not long ago and there was a delivery truck that had “Federal Express” written on the side, and did a little double take. I had forgotten that’s what FedEx was originally known as.
It’s not just that, Hyundai hides a business man shaking a costumer’s hand in their logo, Tour de France hides a bicyclist in their logo (look at the OUR) Amazon has an arrow pointing on A and Z, Coca-Cola has a hidden Danish flag, Goodwill hides a face in their logo, Toyota’s logo hides the name TOYOTA and the face of a Cowboy, Pinterest hides a Board Pin in their logo, Beats hides a headphone in their logo, Baskin Robins hides the number 31 in their logo to reference their 31 flavors of ice cream, Formula 1’s logo hides F1, NBC hides a Peacock in their logo (although this one is noticeable as it’s their mascot), Uniliver hides many living thing in their logo, Cisco hides the Golden Gate Bridge, making them audio waves, Museum of London’s logo has the history of the city’s borders in their logo, Sony VAIO – Analog and Digital, and so on.
I recall hearing that pre-literate children are more likely than adults to see the arrow because the letters are meaningless to them, while adults will generally see the words first and never notice the arrow.
is this the kind of pondering that goes on in a cartoonist’s noggin? I think the law firm got rid of Stephan first rather than vice versa. Of course I would rather myself read his brilliant toons than a legal defense of Trump’s cheating on taxes so the rest of us have to belly up to keep America running.
Just like I can’t stop saying “Oops” every time I see a UPS truck. The first time I saw one was at school and one made a delivery. Somebody in our classroom saw it going up the drive and said that out loud. Even the teacher laughed.
I never saw the arrow until someone pointed (ahem) it out in a comment over on that social networking site that shall not be named! And, once seen, it is so obvious!
You want your mind blown? Look up Hoag’s Object, the Barrel Eye Fish, the Peacock Mantis Shrimp, the Tully Monster, the Moebius Strip and the Mandelbrot Set. Just off the top of my head.
BE THIS GUY over 2 years ago
That was some fine logo making.
BasilBruce over 2 years ago
And what about the naked man on every pack of Camels?
SirKrunk over 2 years ago
I can’t seem to find the arrow…..
Cactus-Pete over 2 years ago
What about the arrow in the Amazon logo that goes from A to Z?
eolan59 over 2 years ago
The bear in Toblerone
Concretionist over 2 years ago
I can unsee it. Every time I’m reminded, I look again and there it is. Then I forget it until the next time.
ronaldspence over 2 years ago
we get the point!
pearlsbs over 2 years ago
There is also an egg, a spoon and an upside down bowl.
Caldonia over 2 years ago
I see both at once, Rat. Big deal.
pschearer Premium Member over 2 years ago
Damn you, Pastis!!
Imagine over 2 years ago
When you look at Pearls Before Swine do you see some comic figures or just a bunch of squiggly lines?
MathProf2 over 2 years ago
The curse of negative space.
TonysSon over 2 years ago
In before someone does the “FedEx + UPS = FedUps” old joke.
dadoctah over 2 years ago
Note that the arrow goes from left to right, aka “forwards” to denote progress. There’s also an arrow in the negative space of the Arabic version of the logo, which points from right to left, which is also forwards because Arabic is read that way.
ncrist over 2 years ago
capital E lower-case x Ex. you can even see it here, with a little imagination
colddonkey over 2 years ago
I will look at every FedEx truck today.
MayCauseBurns over 2 years ago
The IRS logo always looked to me like an octopus holding scales.
mdkrak over 2 years ago
I agree with pig at first but then he just gets all weird
theincrediblebulk over 2 years ago
Until this comic made me look for the fedex logo so i could see the arrow, I didn’t realise tht i had never seen the fedex logo before in my life time. Guess it’s because i don’t get parcels and live in Canada.
bookworm0812 over 2 years ago
Wow! I never noticed it before. I had to look for it, but I saw it.
juicebruce over 2 years ago
Pig show it to Larry Croc …. Croc Power !
iggyman over 2 years ago
There IS an arrow! Well I’ll be!
iggyman over 2 years ago
Panel 2. Pig sure gets excited over a logo!
iggyman over 2 years ago
Thank you Stephan!
Richard S Russell Premium Member over 2 years ago
I have a T-shirt that says “Schrödinger’s Cat Is ALIVE”, but if you look at the negative space between the letters in “ALIVE”, they’ve somewhat tortured the orthography to read “DEAD”. Here ya go:
redmolotov.com/schrodingers-cat-is-alive-dead-tshirt
wrd2255 over 2 years ago
Lessee, we have ads plastered all over the page. Now how can we work them into the content?
SusieB over 2 years ago
I never realized that until someone pointed it out to several years ago. Now I do always see it.
Count Olaf Premium Member over 2 years ago
And when you look at the Amazon logo do you see a smiley face or a stylized erection? HA! Can’t un-see that one now either, can you?
Plumbob Wilson over 2 years ago
I imagine someone will note a sudden wave of searches for FedEx images, and we’ll get a flood of “recommended for you” junk ads centering on delivery services.
SALUDADOG over 2 years ago
FedEx may have an arrow, but Guard Duck has a rocket launcher.
Acworthless over 2 years ago
And every time I look at the girl’s collar on the Wendy’s logo, I see the word “MOM”.
Jeffin Premium Member over 2 years ago
I merged them with UPS in my mind. Now I’m FEDUP!
Otto Knowbetter over 2 years ago
I was always amused by the FedEx Express trucks. So they were Federal Express Express?
YippiKiAyMofo over 2 years ago
Sorry, I’m too busy trying to avoid the FedEx tandem trucks that seem hell-bent for leather on running everyone off the road.
SquidGamerGal over 2 years ago
Well, FedEx IS a shipping company.
Fontessa over 2 years ago
All I know is that my little dog hates the FedEx truck with white-hot fury. Every day she threatens to kill it (from inside the house).
Lotus over 2 years ago
Pastis is taking on sponsors now? Will tomorrow’s strip be brought to us by the two people in the Tostitos logo? Or Wendy’s Mom? Such flagrant misuse of the sacred page du comic. Still, it was pretty funny.
pontiac59 over 2 years ago
No, I hadn’t noticed, what’s your point?
chris_o42 over 2 years ago
I had to go do Google images. Yup, there’s the arrow. I’ll never un-see it.
mail2jbl over 2 years ago
I actually had to look at the FedEx logo to see for myself, and by golly, there’s the arrow!
Puck (BCN) over 2 years ago
What’s even crazier are the two people eating chips holding a bowl of salsa in the Tostitos logo.
wongo over 2 years ago
I didn’t even see the Indians!
timinwsac Premium Member over 2 years ago
OK be honest now….how many of you just Googled FedEx to see if it is true?
Ellis97 over 2 years ago
If you darken the inside of the ‘E’ and the ‘X’, you’ll get an arrow.
gary38 over 2 years ago
Whoa, I see it!
Croc Holliday over 2 years ago
Saw a movie not long ago and there was a delivery truck that had “Federal Express” written on the side, and did a little double take. I had forgotten that’s what FedEx was originally known as.
txmystic over 2 years ago
See if you can find the two people fighting over a chip above a bowl of salsa in the Tostitos logo…
rossevrymn over 2 years ago
oh
Snolep over 2 years ago
Who remembers Hirschfield’s Ninas?
Zebrastripes over 2 years ago
Clever artistry
Gandalf over 2 years ago
This! https://imgs.search.brave.com/knwv94SWE9leiyKzlkOtIpDy9lvp7U11Zq4jacbdQZk/rs:fit:1200:900:1/g:ce/aHR0cHM6Ly9pMC53/cC5jb20vbGFwcmlu/dGFuZGRlc2lnbi5j/b20vd3AtY29udGVu/dC91cGxvYWRzLzIw/MTkvMDMvZmVkZXgt/bG9nby1hcnJvdy1U/LVNoaXJ0LURlc2ln/bi5qcGc_c3NsPTE
Goat from PBS over 2 years ago
I’ve known about this for a long time, now. Anyone else?
Comicfan (C) over 2 years ago
I already knew that from the start. Partially because of the “hidden messages in logos” videos
leigh.leclair Premium Member over 2 years ago
all these years – never noticed it before.. thanks a lot Stephan…
curtlyon19 over 2 years ago
omg, once you see it,,darn
Comicfan (C) over 2 years ago
It’s not just that, Hyundai hides a business man shaking a costumer’s hand in their logo, Tour de France hides a bicyclist in their logo (look at the OUR) Amazon has an arrow pointing on A and Z, Coca-Cola has a hidden Danish flag, Goodwill hides a face in their logo, Toyota’s logo hides the name TOYOTA and the face of a Cowboy, Pinterest hides a Board Pin in their logo, Beats hides a headphone in their logo, Baskin Robins hides the number 31 in their logo to reference their 31 flavors of ice cream, Formula 1’s logo hides F1, NBC hides a Peacock in their logo (although this one is noticeable as it’s their mascot), Uniliver hides many living thing in their logo, Cisco hides the Golden Gate Bridge, making them audio waves, Museum of London’s logo has the history of the city’s borders in their logo, Sony VAIO – Analog and Digital, and so on.
notmoving Premium Member over 2 years ago
Huh?
stamps over 2 years ago
It’s the arrow of time. Time flies. So do FEDEX’s jets. Are you having fun yet?
writerofstories over 2 years ago
I can see it!
[Unnamed Reader - 938250] over 2 years ago
OMG Pearls
T Smith over 2 years ago
I recall hearing that pre-literate children are more likely than adults to see the arrow because the letters are meaningless to them, while adults will generally see the words first and never notice the arrow.
Babs Maloney Premium Member over 2 years ago
I had to google it and didn’t see it at first. I stared at it for a bit and all of a sudden saw it! No, like Pig, I can never unsee it!
smartty cat over 2 years ago
is this the kind of pondering that goes on in a cartoonist’s noggin? I think the law firm got rid of Stephan first rather than vice versa. Of course I would rather myself read his brilliant toons than a legal defense of Trump’s cheating on taxes so the rest of us have to belly up to keep America running.
willie_mctell over 2 years ago
I can’t remember what it looks like. I know what the letters are. I’m a text person.
Coocalici over 2 years ago
Everyone knows about the arrow. I think it might have been done on purpose.
Ka`ōnōhi`ula`okahōkūmiomio`ehiku Premium Member over 2 years ago
G00gle must have been stormed with search requests for ‘FedEx Logo images’ requests. Look what you have done, Steven, and be proud.
Charlie Tuba over 2 years ago
It’s like the 31 hidden in the BR in the Baskin-Robbins logo.https://images.app.goo.gl/Rx7aJUWuMt1UmE348
Bobbin Dobbins over 2 years ago
OK, now I see the arrow. But I don’t have any trouble unseeing it.
bob-droid12 over 2 years ago
Holy ….. O.O
Donald Heller over 2 years ago
What about the eagle in the BofA logo?
amaryllis2 Premium Member over 2 years ago
It was always there. You’re just now noticing?
pamela welch Premium Member over 2 years ago
Funny!
MitchellTimin over 2 years ago
I needed help to see that arrow!
SimonMaguire over 2 years ago
Not as good as the Toblerone bear. Toblerone is from Bern, Switzerland, the city of bears.
splinterexpert over 2 years ago
OMG I feel dumb
tudza Premium Member over 2 years ago
It’s like kerning
wiatr over 2 years ago
Just like I can’t stop saying “Oops” every time I see a UPS truck. The first time I saw one was at school and one made a delivery. Somebody in our classroom saw it going up the drive and said that out loud. Even the teacher laughed.
youarentjackson over 2 years ago
Look at the old Hartford Whalers logo…
TimeLordSoundwave over 2 years ago
When you look at the Resident Evil 6 logo, do you see the number 6 or somebody going down on a giraffe?
Seriously, look it up!
harvey812abc over 2 years ago
There’s also a spoon in the bottom of the e in Fed.
Sisyphos over 2 years ago
I never saw the arrow until someone pointed (ahem) it out in a comment over on that social networking site that shall not be named! And, once seen, it is so obvious!
DaBump Premium Member over 2 years ago
You want your mind blown? Look up Hoag’s Object, the Barrel Eye Fish, the Peacock Mantis Shrimp, the Tully Monster, the Moebius Strip and the Mandelbrot Set. Just off the top of my head.
einarbt over 2 years ago
Google will be wondering about all the out of character (as per Google data) searches for Fedex.
AndreasMartin over 2 years ago
I didn’t see it. And now I see it everywhere. Curse you, Stephan Pastis.
jpwuzhere13 over 2 years ago
What arrow?
198.23.5.11 over 2 years ago
It seems to have calmed down for now,but has anybody found “The Sign Of Satan” in Proctor and Gamble products?
Laurie Stoker Premium Member over 2 years ago
Oh my god, I never noticed that; I actually had to Google the logo. I have always thought that I was Pig in this strip and darned if I’m not right!!!
Swirls Before Pine over 2 years ago
Not only do I see the arrow, I see the egg and the spoon.